What are the marketing tools the Waffle House Employs?

Waffle House employs various marketing tools including: -Traditional advertising (e.g. TV, print, and radio ads) -Social media marketing -Email marketing -Content marketing (e.g. articles, videos) -Loyalty programs and promotions -Partnerships and collaborations with other brands -Community involvement and philanthropy -Sponsorships of events and sports teams.

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What made the Waffle House grow so much?